LONG & FOSTER REAL ESTATE

Remember the Old Woman Who Lived in a Shoe? She’s moving, perhaps to a low-slung house that “looks like a loafer to me.” And preoccupied as she is with motherly tasks, she’s an ideal customer for Long & Foster’s HomeLink service, which includes a Personal Move Coordinator who’ll help with the details of getting out of one house and into another. The campaign’s humor is fairly cornball, as when the Old Woman says she’d like to find a house “with nice, high arches” or when her kids create predictable mayhem around her.