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DALLAS Lone Star Beer, a division of San Antonio-based Pabst Brewing Co., is breaking its first TV campaign with six 15-second spots for Lone Star Light created by Makos Advertising, Marketing and Design, the agency said.
The campaign for the light beer also includes outdoor advertising in key Texas markets and a new Web site, www.puretexanbeer.com.
The commercials rely on Texas imagery and a deep-voiced narrator with a Texas drawl.
In “Ants,” a man is seen hotfooting through a backyard covered with fire-ant mounds.
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