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CANNES, France—London agencies got off to a great start at the Cannes Lions festival here on Saturday, with Ogilvy London and FCB Inferno London taking home the Grand Prix awards in Pharma and Health & Wellness, respectively, at the Lions Health festival-within-a-festival.
Ogilvy topped the Pharma contest for its "Breathless Choir" campaign, which got 18 strangers with chronic respiratory conditions to work with a choirmaster to learn to sing again. "Breathless Choir" also won two Gold Lions in the Health & Wellness category.
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