Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON — Stolen vehicle recovery company LoJack has unveiled new work introducing the tagline “Keep it close.”
A full-page ad running this week in USA Today shows a winding mountain road with approaching headlights — but no car. Text begins: “What do you do after you’ve recovered 50,000 stolen cars? A little something we like to call 50,001.” Radio has also hit the airwaves.
Lojack of Dedham, Mass. — which spends about $12 million annually on ads — chose Hill, Holliday, Connors, Cosmopulos, Boston, following a review last year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in