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LoJack has begun a review for its advertising account, which has been held by Greenberg Seronick O’Leary & Partners for the past five years.
The Dedham, Mass., company, a maker of sto len-vehicle recov ery systems, spent $6 mil lion on advertising in 2000, but only $1 million on ads through the first half of 2001, according to CMR. Spending will increase considerably in 2002, sources said.
Greenberg Seronick president Terry O’Leary said his shop is planning to participate in the pitch, which is being overseen by consulting firm Pile and Co.,
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