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LoJack Corp. this week will launch a nationwide TV, radio and print campaign budgeted at $8.5 million, an agency representative said.
The effort marks the first time in a decade the Dedham, Mass., maker of stolen vehicle recovery systems has placed ads on television outside New England.
Created by Greenberg Seronick O’Leary & Partners in Boston, a pair of 30-second commercials pokes fun at typical car ads.
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