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BOSTON-Leonard/Monahan is in the process of creating a national TV and print campaign for Foster Grant. The effort will mark the return of the tagline, “Who’s that behind those Foster Grants?” used in the ’60s and ’70s.
In the next few months, broadcast work will begin airing exclusively on Warner Bros.’ WB Television Network, which has partnered with the client for a major in-store promotion. Print ads will break in national consumer magazines, including Entertainment Weekly and People.
Leonard/Monahan representative Lynn Walters declined to reveal media spending, which is believed to be in the $3-5 million range.
The campaign, which represents the first work by the Providence, R.I.,
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