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Here’s another reason the economy stinks: Americans, it seems, are skipping the mouthwash.
Dollar sales for the $689 million category are down 3.5 percent for the 52 weeks ended April 18, per SymphonyIRI. That data does not include Walmart sales.
Listerine, the segment’s No. 1 branded player, also dropped 14.6 percent during that same time period.* Parent company Johnson & Johnson aims to change that with a “docummercial,” narrated by Neil Patrick Harris, which launched this month.
The film, at ThisIsYourMouth.com,
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