List Delayed In Unilever REVIEW

Unilever’s plans to add a third and possibly fourth agency to the mix in a review of global creative duties on its Omo detergent line have been delayed, in part by the installation of a new exec for homecare, a company rep said. Estimated billings on the business, which includes several regions outside the U.S., are $250 million. Contenders are the two incumbents: IPG’s Lowe and WPP’s JWT. Keith Weed, former managing director of home and personal care for the U.K., was named group vp of homecare in March. But Weed didn’t start until last month, and other Unilever execs didn’t want to pick any more agencies without his input, the rep said. The client is expected to finalize its pitch list this week.