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NEW YORK Omnicom Group’s Merkley + Partners, the creative incumbent on Pfizer’s Lipitor, has been eliminated from the client’s review, leaving three New York shops vying for the estimated $60-80 million account, sources said.
The remaining shops are WPP Group’s JWT, Publicis Groupe’s The Kaplan Thaler Group and mcgarrybowen, an independent, according to sources. The agencies either declined comment or did not return calls.
Merkley, which has handled creative duties on the brand since December 2000, did not return calls.
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