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NEW YORK Omnicom Group’s Merkley + Partners, the creative incumbent on Pfizer’s Lipitor, has been eliminated from the client’s review, leaving three New York shops vying for the estimated $60-80 million account, sources said.
The remaining shops are WPP Group’s JWT, Publicis Groupe’s The Kaplan Thaler Group and mcgarrybowen, an independent, according to sources.
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