In Like a Lion

Is this guy nuts? Facing an uncertain future, Luis Lozada is soliciting bids on eBay for the silver Cyber Lion he won this year for a breast-cancer awareness banner out of Contacto Marketing in Coral Gables, Fla. By late last Friday, five bidders had conspired to take the going price on the “Rare Cannes Silver Lion—Shiny, New 2002!!!” to a whopping $26.

But Lozada knows what he’s doing. He built in a reserve price, which means the Lion can’t be sold for less than a certain amount—in this case, $60,000.