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Overall Billings Growth: Up 0.9% to $920 million: (grade D+)
Clients Lost: MasterCard, Howard Johnson, Lipton Tea: (grade D-)
New Clients: Bacardi, Lipton, Johnson & Johnson products: (grade B+)
Growth From Current Clients: None: (grade C+)
Creativity: Agency does manage to produce some good work for package-goods advertisers. Dancing-with-dead-celebrities for Diet Coke was fun to watch, but shouldn’t ministers who surf be selling sneakers instead of cola?: (grade B-)
Management Savvy: New management team of Tony Miller, Stone Roberts and Tony DeGregorio has yet to jell beyond success with J&J: (grade C+)
Teacher’s Comments: The MasterCard loss was a drain on the agency last year.
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