Dear Burger King: Forget all that stuff we said in The Miami Herald. And no need to call Bacardi, either.’
That might just as well be the text of any further correspondence between Lintas:N.Y. and the prospective $160-million client it gushed over in The Miami Herald two weeks ago. The reason? Mighty Ronald McDonald has forced Lintas to pull out of the Burger King review, even though its only connection to the agency is some McDonald’s co-op business at Lintas subsidiary Fahlgren Martin. (Interpublic sister agency McCann-Erickson also handles substantial pieces of McDonald’s co-op business in its network.)
Lintas, which is trying to come back from a string of account losses, had bought the Miami newspaper ad two weeks ago, asking BK to call Miami-based Bacardi for an insight into the things the agency does right. Scrutinizing their network for client conflicts may not be among them.
Copyright Adweek L.P. (1993)