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Viewers in the Chicago area nearly missed the Oct. 1 debut of Louis Theroux’s Weird Weekends on the Bravo network, but not due to a satellite glitch.
A Grey Entertainment print ad was supposed to run in the TV Week section of the Chicago Sun-Times on Sept. 26. But the newspaper rejected the ad because it featured the word “ass.”
The show stars BBC newsman Theroux, who unravels a strand of the American fringe each week. As the first show detailed Theroux’s foray into wrestling’s subculture, the ad called him a “bad-ass wrestler.”
Caroline Bock, Bravo senior vice president of marketing, said, “They said it was too edgy for their readers.
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