Lindt Drops Gearon, Seeks Shop

By David Gianatasio





BOSTON–Lindt & Sprungli has pulled its domestic advertising business from Gearon Hoffman after only six months with the Boston shop and is in the process of reviewing shops to handle its account.





Clarke Goward and Ingalls Advertising, both in Boston, and Leonard/Monahan of Providence, R.I., have emerged as finalists for the assignment, sources said.





Those shops have held discussions with Lindt executives at the company’s U.S. headquarters in Stratham, N.H., and a final decision is expected this month, sources said.





Jodi Gilano, the retail marketing manager at Lindt overseeing the agency search, and other company officials did not return calls by press time.





Lindt parted with Gearon Hoffman because ‘there were just too many differences of opinion,’ said agency president Bob Hoffman.