LifeStyles Selects AMP Agency

BOSTON AMP Agency, an Alloy Media + Marketing company, said it has been chosen to create marketing campaigns for Ansell Healthcare Products’ LifeStyles condoms.

The assignment covers advertising, media strategy, interactive efforts (including a Web site redesign) and nontraditional promotional chores, according to the agency in Boston. Young adult consumers will be the focus of the work that breaks later this year and into 2008.

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