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Talk about culture clashes. Exhibit A: Foote, Cone & Belding and its new Gen Y- oriented agency McElroy Communications.
When FCB bought the Newport Beach, Calif., boutique this summer, executives knew there were differences. But seeing is believing.
Take break time, for instance. Forget three-martini lunches. The gang at McElroy FCB, as it is now known, prefers the great outdoors.
At lunchtime, most McElroy FCB staffers scramble to retrieve surfboards from a rack in the back of the office and head to a nearby beach.
Now part of a larger network, McElroy FCB vice president Tim Garrett is ready to make some changes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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