life's a beach

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Talk about culture clashes. Exhibit A: Foote, Cone & Belding and its new Gen Y- oriented agency McElroy Communications.
When FCB bought the Newport Beach, Calif., boutique this summer, executives knew there were differences. But seeing is believing.
Take break time, for instance. Forget three-martini lunches. The gang at McElroy FCB, as it is now known, prefers the great outdoors.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in