Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Ever since Pulp Fiction gave second life to Dick Dale’s “Miserlou” (and helped revive Dale’s career), the 1962 instrumental has anchored many a TV spot, for brands ranging from Domino’s Pizza to Mountain Dew. Now TBWA\Chiat\Day wants to claim the king of the surf guitar as its own. “We wanted to do the definitive Dick Dale ad. Now no one can use him again!” laughs Rob Schwartz, creative director on Nissan.
For the first time, Dale himself (not just his music) is appearing in a commercial—TBWA\C\D’s new Armada SUV ad.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in