Life Among the Swells

Ever since Pulp Fiction gave second life to Dick Dale’s “Miserlou” (and helped revive Dale’s career), the 1962 instrumental has anchored many a TV spot, for brands ranging from Domino’s Pizza to Mountain Dew. Now TBWA\Chiat\Day wants to claim the king of the surf guitar as its own. “We wanted to do the definitive Dick Dale ad.

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