Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Remember that summer when you couldn't sign into Facebook without seeing your neighbor or favorite celebrity dumping a bucket of ice over her head?
In 2014, the Ice Bucket Challenge raised $115 million during a six-week period for the ALS Association, the national nonprofit that funds research for and promotes awareness of amyotrophic lateral sclerosis (ALS).
The challenge, which ultimately became an award-winning viral campaign, had been popular on the professional golf circuit for years, benefiting various charities.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in