Licensing Vet Taxter Explores New Preschool Brand

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Licensing industry vet Maureen Taxter has been appointed to the newly created position of svp-U.S. consumer products at London-based children’s entertainment company Ludorum. Taxter’s first priority will be developing a U.S. program around Chuggington, a CGI animated series for preschoolers set to air on Playhouse Disney in Spring 2010.

New York-based Taxter (pictured) has more than 25 years experience building and managing entertainment brands including The Muppets, Playskool and SpongeBob SquarePants for Jim Henson Productions, Hasbro and Nickelodeon, respectively.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in