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Liberty Mutual represents a big win for Havas Worldwide's New York office, six months after leadership changes at the shop.
With annual media spending of $150 million, the insurance company gives the shop a high-profile opportunity to showcase its strategic and creative capabilities. And with spending that high, the media assignment is just as significant for the brand's new agency for media planning and buying: Publicis Groupe's Optimedia.
In selecting Havas Worldwide, Liberty Mutual chief marketing officer James McPhee cited the agency's "significant experience, creative leadership, and strong analytics."
Andrew Benett's, the shop's global president and head of the New York office, in turn, said of his new client: "We see amazing potential in the business and look forward to partnering with them to help chart the next chapter for the brand."
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