Liberty Mutual Eyes 6 in Semifinals

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BOSTON Liberty Mutual has named six semifinalists in the review for its ad account, according to the consultancy overseeing the process.

Competing are: Havas’ Arnold here and Euro RSCG in New York; Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in Boston and Mullen in Wenham, Mass.; Omnicom Group’s Merkley + Partners in New York; and WPP Group’s JWT, also in New York, per Pile and Co. here, which is spearheading the search.

Seven-year incumbent Kirshenbaum Bond + Partners in New York, a unit of MDC Partners, gets a free pass into the final round.

Boston-based





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