Groupe FCA, the Paris-based parent company of the Bloom FCA agency network in the U.S., has held informal discussions" /> LIAISON: Groupe FCA Talks to Agencies; Publicis/FCB a Candidate <b>By Michael McCarthy and Jim Kir</b><br clear="none"/><br clear="none"/>Groupe FCA, the Paris-based parent company of the Bloom FCA agency network in the U.S., has held informal discussions
Groupe FCA, the Paris-based parent company of the Bloom FCA agency network in the U.S., has held informal discussions" />
Groupe FCA, the Paris-based parent company of the Bloom FCA agency network in the U.S., has held informal discussions" />

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LIAISON: Groupe FCA Talks to Agencies; Publicis/FCB a Candidate By Michael McCarthy and Jim Kir

Groupe FCA, the Paris-based parent company of the Bloom FCA agency network in the U.S., has held informal discussions

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Industry sources on both sides of the Atlantic identified one of the suitors as FCA’s larger French rival, the $3.7-billion Publicis/FCB alliance. Sources said the discussions have concerned Publicis’ acquisition of FCA as an autonomous unit.
According to one insider, one of Publicis/FCB’s motives in talking with FCA is a desire to increase Publicis’ influence with L’Oreal, a client serviced by both agencies.
‘(Publicis chairman) Maurice (Levy) wants to increase their share of the (L’Oreal) business,’ said the source.
Levy could not be reached for comment.

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