LHC Finds Creative Chief

Recruits Pollock From Ogilvy’s New York Flagship
ATLANTA–Wanting to maintain the creative momentum begun by former vice chairman and creative head Jim White, Long Haymes Carr chairman and chief executive Steve Zades last week recruited Mylene Pollock from Ogilvy & Mather in New York as his new chief creative officer.
White left LHC last June to assume the creative helm at Campbell Mithun Esty in Minneapolis. Frank Campion has served as interim creative director while Zades searched for White’s replacement.
Pollock will take center stage at one of the Southeast’s largest shops ($360 million in billings), directing creative output for an account list that includes BellSouth, Champion, Hanes, R.J. Reynolds and Wachovia.
At the time she was approached about the job, Pollock knew little about LHC. “I was very happy at Ogilvy and was having a wonderful time,” she said. “Before I sent [LHC] my book, I had a drink with Steve Zades. At each step through the process, things started looking better and better.”
Pollock, who was a senior partner, group creative director and a member of the operating board at O&M, has her share of major client experience on accounts such as IBM, Cotton Inc., GTE Wireless and Dove.
She got her first job at New York’s Homer & Durham in 1983. Five years later she joined Hal Riney & Partners, also in New York, before being hired by O&M in 1992.
While she has been a group creative director, the LHC job puts her out in front of an agency with national ambitions. “I think my job is to guide and shape the work,” she said. “I want it to be as good as it can possibly be, but I want it to come from the people themselves, instead of me telling then how to do it. Sometimes that takes a light hand, sometimes that takes a heavy hand. I get pretty excited about helping people do better work.”
“I had to go on the road,” Zades said. “The great thing was I got to talk to the best and the brightest in the business. My approach to this was that I was going to take my time, do it right and do it once.”