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SAN FRANCISCO – Levi Strauss & Co. and Foote, Cone & Belding here this week will launch a new campaign for Levi’s 501 jeans, extending the ‘Got to be real’ theme begun last year. Rather than showing a landscape of America’s youth, each of these spots zeroes in on a single character and explores his or her feelings. One young woman, for example, talks about finding herself falling in love in spite of her belief that she’s too young for a relationship.
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