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Levi’s on Thursday will break the third installment of its multimedia “Lost” campaign with an online film and print campaign entitled “LostChange.”
A LostChange Internet film, which premieres at LostChange.com, features hip-hop artists and TV celebrities and is integrated with multi-branded interactive games, prizes and online shopping. Photographer Albert Watson shot and directed the print campaign and online film.
The plot of the film involves three Silvertab-clad friends traveling from Las Vegas to Bangkok with $100,000 in cash and secretive operatives in hot pursuit.
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