Letters: Just Plain Fun: The New Cynicism?

Just Plain Fun: The New Cynicism?

I enjoyed Eleftheria Parpis’ column “No Excuses” [A&C, Oct. 7].

Of course, there can be no going back to whichever “creative revolution” we just had, but I do think the worm is turning and going forward.

We’re onto something new, and my prognostication is that it won’t be about wry, cynical, apocalyptic, fun-at-someone-else’s-expense messages, but about semi-innocent, carefree, just-plain-fun, let’s-live-and-laugh-while-we-can-without-making-fun-of-anyone messages.

Nike is about “Play” and “Tag.” Target, Old Navy and our recent work for Fanta with the “Fantanas” is about reviving and reinventing a lost feeling of fun, sweetness, goofiness, and childlike-ness.