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Memo to print media: Stop cryin’ about VNRs
The New York Times recently invested 6,000 words in a story on what they call “pre-packaged news.” It was the latest look at video news releases—VNRs—a longtime staple of ad and PR agencies [Shoptalk, March 21]. I can respond to the Times in 5,992 fewer words: Look in the mirror, you print-media snobs.
Print-media critics of VNRs say they’re inherently one-sided and tantamount to propaganda. Well, duh.
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