Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Holding-company teams aren’t the way to go
Your article “Holding Co. Teams: Promise or Peril?” [Nov. 22] was fascinating, but the $64,000 question is: After the all-star members of a winning holding company do their high-fives (over the phone, since most of them don’t actually work at the same place), how will the new client really be serviced?
With respect to the all-stars, who no doubt put aside their parochial agency issues for the greater good of the über-team, what happens on day one of actually servicing the account? Individual agencies are real teams; holding-company teams are merely amalgamations of talented individuals designed to perform in an “all-star game”—e.g.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in