Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Three Ways to Keep Advertising ‘Magic’
I concur with Steve Novick’s concerns about the excessive control and rigidity of advertising today [March 11]. In particular, the frame-by-frame objectives story is all too familiar and chilling.
I would add that the “magic” of advertising happens in three ways clients tend to forget:
1. The power of the ingoing advertising idea, and the insight behind it. For example, the strength of Volkswagen’s “Drivers wanted” campaign is that it springs from a simple yet fabulous target insight: There is an important segment of the target audience who are passionate about their cars.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in