Letters

Kudos to Creativity

Bravo to Steve Novick for his article on not draining life out of commercials [A&C, March 11].

How refreshing it is to have a senior creative actually put into print those evil words, “impossible to script in advance.” Our business has become increasingly restrictive on the premise that creativity can be obsessively controlled to create a predicted outcome. No one seems to notice that the bulk of advertising falls far from the mark.