The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Horror Today, Sale-athon Tomorrow?

In the almost 20 years that I’ve been a practitioner of advertising, first as a copywriter and more recently as a director and a consultant, I’ve been involved in my share of schlocky holiday assignments. Remember “Celebrate the red, white and blue for a lot less green”? That was me.

Sure, being invited to participate in an assignment like that always gave me a vague sense of unease.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in