The Big Sein-off
Imust take exception to a comment Debra Goldman made in her otherwise perceptive column [The Consumer Republic, May 11]. Talking about the grotesque hype surrounding the final episode of Seinfeld, she likened it to “the JFK assassination, except funnier and with higher ad rates.” Higher ad rates? No question. But funnier? Puleeze! Compared to the last Seinfeld, the Zapruder film was a veritable laugh riot.
The truth is, this media-fueled hysteria is a scathing indictment of the superficial nature of our society. Frankly, our values are so seriously out of whack, I fear for the future of our nation. Consider: There have been thousands of anguished headlines, hyperventilating cover stories and handwringing editorials about the end of Seinfeld–but not one mention of the demise of Family Matters. We’re supposed to bemoan the loss of Jerry, George, Elaine and Kramer, while completely ignoring the passing of Steve Urkel? Where are our priorities for God’s sake?
Woodrow J. Fishbine
Account executive (retired)
Gulf Breeze, Fla.

Debra Goldman’s statement in her column [The Consumer Republic, May 11], “The finale of Seinfeld is like the JFK assassination, except funnier and with higher ad rates,” was tasteless and offensive.
If the murder of an innocent man is Ms. Goldman’s gauge for humor, then surely she must think that the Holocaust was hysterical.
A. Cindrich
New York

Bubble Trouble
In the write-up for Bubble Yum [Best Spots, May 11], I wish there was more information about the concept, the storyline and the script. I haven’t seen the ad, and I still don’t have a clue what it’s about.
Julie Koppman
Freelance copywriter
New Orleans

On the Contrary
In reference to the article “A Deal or a Steal?” on Young & Rubicam’s financials [News Analysis, May 18], I would like to clarify your statement, “Another $69 million was spent on ‘professional fees and other charges’ much of which went directly into the pockets of Hellman & Friedman.”
Hellman & Friedman has never received M&A advisory fees, monitoring fees or any other professional fees from Young & Rubicam. Since we seek to align our interests with the other shareholders and earn our return as equity investors, it is our policy not to charge professional fees to the companies in which we have an investment.
Philip U. Hammarskjold
Managing director
Hellman & Friedman, San Francisco

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