The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
Playing The Feud
Mitsubishi stealing Volkswagen and BMW’s “driver’s car” positioning [Creative Analysis, Aug. 24]? Please. Every automaker on earth has tried to convince the American public that its four-door sedans could win LeMans if you just painted a number on the side.
This is hardly a proprietary strategy; it’s just good research.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in