Let’s Make a Deal

More (of the same) Beltway intrigue for 2013

If there’s one Beltway certainty this year, it’s that the fiscal mess will not divert attention away from lawmakers and regulators spooling out even more red tape to govern the advertising business. Issues that have dogged the industry in the last four years, including privacy and children’s food marketing, will get a boost from an emboldened Obama Administration that is ready for Round 2.

The marketing industry plans to build on self-regulation programs, continuing its perennial tug-of-war with Congress and the Federal Trade Commission over potential laws or regulations that could restrict advertising. Wireless and Internet companies are also in for a bumpy ride as regulators attempt to reinterpret or reform dated communications laws.