Lescarbeau Launches Agency

Former Fallon group creative director Mike Lescarbeau, who first came to prominence a decade ago as a rising star on Boston’s agency scene, is preparing to open his own full-service shop.

“We’re going to be a strong, strategic agency from the start,” said Lescarbeau, who left Fallon in September. “We want to be a professional, well-rounded, full-service agency.”

Lescarbeau’s shop, which is currently unnamed, will have offices in downtown Minneapolis and will actively seek full-service accounts. Lescarbeau said that although he’ll be in the Twin Cities, he envisions his agency on a larger scale. “I think location is becoming less and less important,” he said. “There’s always room for people who are being inventive and creative.”

Lescarbeau declined to offer many details, noting that some of his partners were still in the process of leaving their current agencies and relocating to Minneapolis.

He has filed papers under the name “God and Country,” but said that will not be the name of the agency. Though he expected to have a few full-service clients in place by the time of his projected Dec. 15 opening, much of the early work will be project-based, he said.

“It gives people a chance to date us for awhile before deciding to get married,” Lescarbeau said.

Lescarbeau, a copywriter, is best known for his recent Fallon campaigns for Lee Jeans featuring the doll-like “Buddy Lee” character. He first gained creative kudos while a member of the creative staff at Hill, Holliday, Connors, Cosmpulos, Boston.