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Since when do admen know everything about women?
In Bounce, Ben Affleck is a hard-drinking, Adweek-reading, airline account-handling, Clio-winning (for a campaign that happens to be utter dreck) pretty boy—hardboiled, but ultimately a doting sap in tune with the other sex. Now, What Women Want takes it a step further: Mel Gibson can literally read women’s minds. Perhaps wise not to guess what it is that women actually want, Paramount Pictures turned for advice to LeoShe, Leo Burnett’s women’s marketing division.
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