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CHICAGO Allstate has launched a product dubbed Your Choice Auto Insurance with advertising from its lead agency, Publicis Groupe’s Leo Burnett here.
Television ads, which broke last night, feature the Elvis Presley song, “I Can’t Stop Loving You.” The spots ask the question, “Can you love your car insurance as much as you love your car?”
Allstate spent $110 million promoting its auto insurance last year, per Neilsen Monitor-Plus.
The Your Choice product gives consumers a choice of three optional packages, in addition to the standard Allstate policy.
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