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CHICAGO Publicis Groupe’s Leo Burnett here has hired Pat Dermody as evp, director of retail, a new position, the shop confirmed. She had previously been president of integrated marketing at Omnicom Group’s DDB here.
At Burnett, Dermody will be responsible for leading the shop’s retail-oriented new business efforts. In addition, she will work to develop the agency’s retail capabilities for the agency’s current clients.
“In this new role, Pat will be critical to shaping the future of the organization as we align Leo Burnett and Arc,” said Rich Stoddart, co-president of Leo Burnett North America, in a statement.”
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