Leo Burnett Creative Chief Susan Credle Has the Most Important Question for Your Brand

Have you persuaded the consumer you're worth his time?

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

In 1996, I was a creative director at BBDO working on the M&M’s account. I remember going out to Hackettstown, N.J., and saying we probably needed to create a website. This was seven years after Sir Tim Berners-Lee had created the World Wide Web. As I recall, we found two companies that built sites back then: RedSky and Interactive 8. And rumor had it Adam Curry, a VJ at MTV, was buying up domain names, whatever those were.

A few years later, I was talking to my boss, Charlie Miesmer, and he said he had just spoken to Brian Swette, who took a job at some Internet company where they sell other people’s stuff.

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