The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
CHICAGO — Bcom3 Group unit Leo Burnett will buy a 35 percent stake in San Francisco-based Amazon Advertising. Terms were not disclosed.
The two agencies share a client in Cincinnati-based Procter & Gamble. Amazon is taking the lead strategic and creative role on a new product launch for the Cincinnati-based marketer, and will utilize Burnett’s international network.
Amazon’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in