LensCrafters Goes to DDB

CHICAGO Omnicom Group’s DDB here has won creative duties on Luxottica Retail’s LensCrafters account, the client has confirmed.

The shop won the business after a review that included Publicis Groupe’s The Kaplan Thaler Group in New York and Havas’ Arnold in Boston. The incumbent, Interpublic Group’s Deutsch in New York, did not defend.

Luxottica, based in Mason, Ohio, spent about $60 million on advertising for LensCrafters last year, according to Nielsen Monitor-Plus.

Regina Sharp, vice president of marketing services at Luxottica, said in a statement, “DDB demonstrated particular strength in creative depth and retail insight, which is key to the future of the LensCrafters brand.”

The client is currently conducting a review of its overall $90 million U.S. media planning and buying account, which includes LensCrafters and other holdings. Contenders are: IPG’s Universal McCann and Omnicom’s PHD, both in New York, and Publicis Groupe’s Starcom in Chicago. The incumbent, Omnicom’s OMD in New York, is not defending. A decision in the media review is due in December.

Boston consultancy Pile and Co. is responsible for both searches.