Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES-Frame-n-Lens in Fullerton, Calif., is examining Southern California shops to handle its estimated $4 million ad account.
The incumbent, Italia/Gal Advertising in Los Angeles, recently resigned the account due to “philosophical differences” with the client, according to Ken Gal, the agency’s president and chief executive officer. He declined to elaborate.
Italia/Gal had handled the account for the past four years. Most of the advertising during that time has been in print and on radio. The ads have touted the client as offering brand name frames at prices much lower than those of competing eyewear chains.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in