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ATLANTA Unexpected humorous twists punctuate Mullen’s latest round of television spots for LendingTree.
The work breaks this month and continues the tagline “When banks compete, you win” that the company has used since Mullen, an Interpublic Group shop in Wenham, Mass., won the account after a review seven years ago. The client in Charlotte, N.C., spends about $95 million annually in measured media.
“We decided to promote the fact that LendingTree has 24/7 phone access to personal lending consultants, who are available throughout the entire loan process and who work for the customer, not the bank,” said Jim Hartrich, a managing partner at Mullen.
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