LeMay Moves To Tatham From Burnett

By Trevor Jensen

CHICAGO–With a mandate to revitalize a stolid creative department at Euro RSCG Tatham, Bob Welke has turned to his former agency, Leo Burnett, for talent.

Since joining Tatham last August, Welke has brought in four creatives from Burnett. His latest hire is Jennifer LeMay, who had been a vice president and creative director at Burnett, working most recently on Reebok. Prior to that, she had worked on Procter & Gamble’s Cheer laundry detergent.

She will begin as a senior partner and creative director at Tatham on April 28. Which clients she will work with has yet to be determined, but Welke said one of her roles will be to provide help snagging some new accounts for the agency.

‘She’s one of the best writers around and great on new business, which is certainly important for us,’ Welke said. ‘I wanted to bring in some people at this level.’

LeMay was in New York last week and unavailable for comment.

Welke was chief creative officer of Leo Burnett USA, in charge of the agency’s domestic creative product, when he left in August to become chairman and chief creative officer at Tatham. His arrival was part of a revamping of Tatham management that included the elevation of Mary Baglivo to president from director of client services.

Steve Dworin, vice chairman of Euro RSCG Worldwide, assigned Welke the task of energizing the shop’s creative product, which even some agency insiders agreed had grown stale.

A number of staff changes have ensued, but Welke’s Burnett connection has provided the major pipeline. Other former Burnett staffers who have joined Tatham in recent months have been Ken Markey, an associate creative director, who worked on Miller Lite until that account left Burnett for Fallon McElligott, and more recently on Oldsmobile; Marc Lichtenstein, a copywriter on Miller Lite; and April Jackson, an art director on Reebok and Nintendo.

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