Lego Looks to Encourage Girls to Pursue Science With New Set

3 scientific professions, all led by female Minifigs

Female scientists will be the focus of a new Legos set this winter, the product of a contest in which six potential new Lego sets were put to a vote via social media. The winner was a set created by Ellen Kooijman, a geoscientist who put forth the idea to help spur interest in the math and science professions among girls.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in