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NEW YORK MTV’s Nick Cannon is hit with some startling questions in a new “Truth” anti-smoking spot breaking today from Arnold, Boston, and Crispin Porter + Bogusky, Miami. Derrick Beckles, the campaign’s roving reporter, asks Cannon if he has self-esteem problems, surrounds himself with 40 oz. bottles of malt liquor and has someone read him his scripts. Cannon is understandably confused, ultimately responding, “Who reads it to me? I read it myself.” Beckles then asks him to prove he can read—and hands him a document that explains the odd line of questioning.
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