Lee Jeans Goes West in Europe

LONDON – Lee Jeans here has enlisted Last of the Mohicans director Michael Mann for its newest $10-million pan-European effort. Mann will direct the ‘wild west’ spot for Grey/London. It will be the first ad he’s done in more than 20 years. Levi’s and Wrangler have also been running cowboy-inspired campaigns.
Copyright Adweek L.P. (1993)