Lee Jeans Goes West in Europe

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.





LONDON – Lee Jeans here has enlisted Last of the Mohicans director Michael Mann for its newest $10-million pan-European effort. Mann will direct the ‘wild west’ spot for Grey/London. It will be the first ad he’s done in more than 20 years. Levi’s and Wrangler have also been running cowboy-inspired campaigns.
Copyright Adweek L.P. (1993)


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in