Lee Garfinkel

• President and chief creative officer of D’Arcy, New York

• Film juror

• On objectivity: “If you’ve seen a commercial a lot of times and you like it, the tendency is to vote for it because you’re familiar with it. And there are accounts that you don’t associate with great commercials. There is a bias. I try to factor that into [my judging].”

• On the grueling task of judging: “They say you have to try everything at least once.”