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Last night I had dinner with the head creative director of an agency on the West Coast. We were discussing the topic that seems to be on everyone’s mind: “How does an agency truly become digital?” Big agencies, small agencies, PR practices, CRM firms, even the major media companies are all trying to figure out how to get a bigger slice of the digital pie.
Let’s say you are a 50-employee agency, or 100 or even 300.
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